2 0 0 0

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VAN GILS PERFECT FIT ISN'T LIMITED TO THE PRODUCTS: THE SURROUNDING INFRASTRUCTURE IS ALSO CHARACTRIZED BY PERFECTLY COORDINATED ELEMENTS, ACCURATE DESIGN & TAILORING

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TOP QUALITY. COMFORTABLE, LONGLASTING AND, WHERE APPROPRIATE, EXCLUSIVE (ITALIAN) FABRICS AND PATTERNS.

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VAN GILS IS THE MOST AFFORDABLE TO BRAND. SUCCESS, COMFORT, ACCESSIBILITY

STRICTLY FOR MEN.

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IN ITS COMMUNICATIONS, VAN GILS ALWAS TRIES TO ATTRACT ATTENTION BY BEING SLIGHTLY PROVOCATIVE, WHILE PUTTING ITSELF IN THE FASHION SPOTLIGHT AT THE SAME TIME. THIS APPROACH IS REFLECTED IN THE SUCCESSFUL VAN GILS BILLBOARDS, THE EYE-CATCHING ADVERTISMENTS AND THE HIGHLY EFFECTIVE POINT-OF -SALE MATEIAL. AND IT CAN BE SEEN IN THE MANY IN-STORE PROMOTIONS WICH, AS AN EXTENSION OF THE THEMATIC APPROACH, ALWAYS CONTAIN AN APPEALING, TEMPTING FETURE THAT ENCOURAGES BUYING.

IT'S ALSO FOUND IN THE VERY CONSISTENT PACKAGING: FROM THE FABRIC LABELS TO THE TAGS.

THIS IS THE WAY VAN GILS DESIGNS ITS COMMUNICATIONS. WITH TEH RESULT: STRICTLY EFFECTIVE PROMOTIONAL IMPACT.

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© Copyright 1999 L'UOMO MEN'S WEAR
All rights reserved.